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FOR IMMEDIATE RELEASE

‘Perfect Sweat’ Series Films in Norway, Sweden, and Denmark

 

 

 

 

 

 

 

 

July 5, 2019 -- Oslo, Norway -- The ‘Perfect Sweat’ series, in cooperation with Bray's Run Productions and Monster is currently filming at locations throughout Scandinavia. Robin Hansen-Tangen directs the episode.

The ‘Perfect Sweat’ is a new kind of travel show that explores ancient bathing traditions around the world.

In this episode host Mikkel Aaland, author of “Sweat,” returns to his ancestral home in Norway, and with the guidance of local co-host Lasse Eriksen, witnesses a 21st century transformation of sweat bathing practices, fueled by Scandinavian innovation. Eriksen recently oversaw the development and construction of Scandinavia’s first world-class theatre badstue (Norwegian sweat bath) at Farris Bad, which accommodates over 100 bathers.

“This is where my journey began, so long ago, in a small southern Norwegian town where my father was born,” says Aaland. “My father instilled in me at a young age the love of the badstue, which I later learned was similar to other sweat bathing customs found throughout the world.”

About the Series

Throughout recorded human history, the sweat bath has comforted, healed, and strengthened the social bonds between rich and poor, young and old, strong and the weak. In Finland and much of the modern world, the sweat bath is known as the sauna. But the sauna is only part of the picture. In the Middle East the sweat bath is known as the hammam, in Mexico the temescal, in Russia the banya, among Native Americans, it is known as the sweat lodge, and in Japan the kara-furo and mushi-buro. In Scandinavia, it is known by the name badstue, or bastu. Each bathing culture has its passionate devotees, unique history, rituals, and architecture.

Now, in this documentary series, sweat bathing guru Aaland teams up with local guides and retraces his steps in search of the perfect sweat. What he finds is an explosive rebirth of the ancient bathing traditions, traditions which include community rituals that are meant to revive the human spirit and change the world. So sit back and relax, and travel with us on this amazing and unique adventure!

www.perfectsweatseries.com

Who we are:

Greg Moga/Bray’s Run Productions

Bray's Run Productions is a Seattle-based independent film production company founded by Greg Moga that specializes in exploring culture, history and travel through the prism of charismatic people across the globe. We open doors into aspects of culture that traditional media has overlooked.

Mikkel Aaland, Producer / Host

Mikkel Aaland is an award-winning photojournalist and the best-selling author of fifteen books. Aaland's best-known book is the 1978 classic best seller 'Sweat, the illustrated history and description of the Finnish sauna, Russian Banya, Islamic Hamman, Japanese mushi-buro, Mexican Temescal and American Indian & Eskimo sweat lodge.'

www.mikkelaaland.com

Lasse Eriksen, co-host/guide Scandinavia

Lasse Eriksen is the development manager of Farris Bad in Larvik, Norway. He is a trained badstue and Aufguss master, jury member of the Aufguss WM and board member of ISA (International Sauna Association). He recently oversaw the development and construction of the theatre badstue at Farris Bad, which accommodates over 100 bathers. Lasse’s lifetime goal is to bring the badstue culture to all Norwegians.

Monster

Monster produces, sells and develops content for all the Norwegian TV channels as well as all other platforms. Monster is among other things behind the successes  “The Ultimate Entertainer,” “Born On,” “The Stream,” “4 Star Dinner,” “Fish on the Cake,” “Culture Shock Norway,” “The Oslo Killing,” “Strictly Come Dancing, “Top 10” and a number of famous entertainment programs. Large drama productions that come from Monster are series such as “Nobel,” “Borderline,” “Half Brother” and “Young and Promising.”

Monster also produces live events, feature films, documentaries, commercials, mission films and podcasts. Today Monster is run by Ingvild Daae, and is part of the Nordic Entertainment Group.

http://monstersite.no

 

Contact:

Sarah Moga Alemany, Publicist

619-379-1182

sarahlmoga@gmail.com

www.perfectsweatseries.com

 

 

 

 

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